Archive for January, 2007

The Cleaner the Code, the Better the Deliverability

Monday, January 29th, 2007

The quality of the HTML code you have in your newsletter greatly affects whether or not your HTML newsletter gets to your recipient’s inbox. Programs like FrontPage add gobs of extra code that will trigger the spam filters for email addresses at MSN, AOL and Yahoo. It’s hard work to write, format and send a newsletter so why not make sure your message has the best chance of getting into inboxes?

I recently came across an article “How HTML Code Affects E-Mail Deliverability” that gives specific examples of what to do and not to do to maximize deliverability.

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Keeping Your Sensitive Data Secure

Wednesday, January 10th, 2007

I take computer security very seriously. I have several friends who work in tech support and computer security so I’ve heard all the horror stories. I also take my business very seriously and my clients trust me with sensitive information such as credit card numbers and login information for their websites.

I would feel absolutely terrible if any of my clients suffered because I failed to take every security precaution necessary. I also know that there are an alarming number of people who have nothing better to do than figure out how to access that sensitive information.

Recently, I gave some friends who work in computer security a wish list for a program to keep track of sensitive information. I wanted something that was as secure as possible so that if someone broke into my house and stole my computer, the still couldn’t get into it. I wanted something easy to use and inexpensive.

Their answer: Password Safe. It’s a free open source software program written by a guy who the security experts I know say is a genius. (Geeks are extremely reluctant to acknowledge that someone is smarter than they are.)

At first, “open source” might sound insecure. What open source means is that anyone can add to the original code as long as their additions are approved by other experts. In a field that evolves at the speed of light, this is a good thing.

So far I’ve been pretty impressed with Password Safe. Try it out. Let me know if you have any questions.

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