Case Study: How Social Networking Can Sell Books

Last week I was on a panel on social networking for the Portland chapter of SECP (Self Employed Creative Professionals).

Jeff Fisher who is a graphic designer, author and speaker was on the panel too. He fielded several questions about how he’s very successfully used social networking to promote his latest book “Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands“.

Jeff blogged about which social networks he uses and the results he’s gotten from each on his bLogo-Motives blog. If you’re looking to promote a book with social networking, it’s an excellent example of how to do it. Jeff also maintains a blog specific to the book. Check out the Identity Crisis blog to see how he’s using a blog to promote his book as well.

Tags: case study, Jeff Fisher, LogoMotives, social networking

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