About Elge

Hi. I’m Elgé (sounds like L.J.) Premeau-Davis. I founded eMarketing Strategist in 2001.  Back then it was to help clients with websites. My how things have chnaged! I’ve had a rather circuitous route to becoming an internet marketing consultant. If you were my client, I’d recommend writing your professional bio in reverse chronological order but since we’re having a chat, I’ll start at the beginning.

I Am Proud to Be Geek Spawn.

Elge Premeau-DavisI was born and raised in the San Francisco Bay Area. My parents worked for semi-conductor companies before there was this place called “Silicon Valley.” I witnessed the Internet Bubble first hand and learned that “We will be profitable because I say so!” is not a business plan.

Working with “Crazy” People Is Awesome Experience

I have a Bachelors Degree and most of a Masters Degree in Clinical Psychology. I’ve worked with hyper active grade schoolers, suicidal teens, domestic abuse survivors, and schizophrenic adults.  And to think, I worried my experience working people under extreme stress wouldn’t apply to the business world! Little did I realize it was the best training possible.  Among other profound lessons, my experiences taught me that everybody has their own unique learning/communication style and it’s my job to figure out what that is and work with it.

Why Internet Marketing?

While working in the high tech industry, I worked with some of the smartest people, successful entrepreneurs and global companies of the last 50 years. Previous employers include Interval Research, an R&D think tank funded by Paul Allen (co-founder of Microsoft), Philips Electric, and a startup later purchased by Microsoft. Along the way, I learned a lot about what to do and what NOT to do to create a successful business.

I started my online business as a virtual assistant in 2001 and quickly realized that what my clients needed most was help marketing their business online. I then taught myself how to build websites, how to get those websites to rank well (aka search engine optimization), how to write copy that appeals to target markets and how to build an online audience via social networking and blogging. While I know a lot about all the technical aspects of internet marketing, I’m especially strong at internet marketing strategy, or more simply, answering the question, “What do we need to do and where do we need to be to reach our target markets?”

The Geek Doesn’t Fall Far from the Tree

Like most kids, I asked my dad what he did all day and he’d say something like, “I design computer chips that make it possible for computers to talk to each other.” I remember thinking, “How boring! Who cares about computers talking to each other?!” This was in 1979, about 13 years before “the world wide web” (aka the internet) was on the radar of even the most hard core geeks. These days, my dad is working on smart phone technology to help the hearing impaired and technology for third world rural environments to use solar energy to create clean water.

My dad is not an idealist; he’s a realist. He only works on problems he can make a solution for. One of the things I learned from him is to marry practical every-day use with future goals.

Since internet marketing is a rapidly evolving field, I spend hours every week educating myself on the latest internet marketing technologies, tools, metrics and fads. I work hard to stay ahead of the curve so that when my clients call me up asking questions like:

  • “I want more of (this type of client), what do I need to do?”
  • “I got a report from my current internet marketing company but it makes no sense. Can you tell me what’s going on?”
  • “I got a pitch from this company telling me they can do ___________ (insert pitch here), should I buy it?”
  • “Do I need to be on Twitter/Facebook/Pinterest? Why?”

I have the experience to say, “Here’s what’s going on and what you should do.”

I Don’t Drink the Internet Marketing Kool-Aid Either

Like you, I’m a business owner and I know it’s appallingly easy to waste money on internet marketing. I treat your money like it’s my money so I take a “prove it to me” approach each time a new internet marketing “must do” technology comes along.  Unlike other internet marketing companies, I’ll explain why you shouldn’t do things I think will be a waste of money, even if it means my company makes less money. Happy clients who know they can trust my advice is my most important bottom line.

It’s not what you know, it’s who you know.

Throughout this site you will see reference to “we.” It is not possible to be an expert in everything so I have made it a point to network with web designers, graphic designers, database programmers and copywriters who are passionate about what they do.  That way I can bring in specialists when it becomes apparent that their expertise is needed. Because I know what they do and what they need to know about a project, I can make sure to use their time as efficiently as possible.

I am always looking to make new connections with people and companies with complimentary skills. If you or someone you know is looking to create a strategic alliances, give me a call or shoot me an email.  I’d love to connect.

On a Personal Note

Elge & Eric DavisI live in gorgeous Portland, Oregon with my wonderful husband and our dog Freddy.  If I’m not working, I’m reading, cooking, canning, gardening or knitting. My husband and I are “foodies” and music fans so our weekends often include a trip to our awesome local farmers’ market, dinner and a concert. We also foster hard to place dogs who need a new lease on life through IndigoRescue.org.  It’s a quiet life but I wouldn’t have it any other way.

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  • Testimonial

    Elgé Premeau is a wonderful person to work with. First, she has the patience of Job. Second, she is a nice person who makes you feel comfortable to interact with. Third, she will work together with you, to make sure that your tastes and opinions are taken into account. Last but not least, she is talented and she's dedicated to excellence. Not a bad combination, that!

    Media Mavens, President
    Worldlink Media Consultants, Inc.

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