March 21st, 2013
The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition. Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition.
When you don’t take the time to dig deep and write copy that really connects with your reader, your website winds up bland. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. So, how do you cover the same ground as your competition and make it unique?
Understand the Heart and Soul of Your Audience
There are no easy rules to writing fresh copy. One thing I can say definitely is that if you’re going to have a chance of writing fresh copy, you have to REALLY get into the heart and soul of your target markets and understand the problem from their perspective.
You can go a long way to getting inside your target market’s head by understanding three things about them:
Who…Read more »
August 21st, 2012
Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? You would have to remember to do the search every day, or every week, then sift through pages of results to find the new stuff. This could take hours!
That’s where Google Alerts comes in. Google Alerts enable you to put the internet research process on autopilot and have the latest search results show up in your email inbox or in your Google Reader feed. With Google Alerts you can do things like:
- Stay on top of trends in your industry
- See who’s talking/writing about a particular topic
- Monitor what people are saying about your company online
- Keep track of what your competition is doing online
Although you aren’t required to have an account with Google to set up an Alert, setting up Alerts through your Google account makes them easier to manage. If you use Gmail, Google Reader, Google Plus, or any of the other dozens of Google services, you already have a Google…Read more »
May 2nd, 2011
I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. The only time I am late is when I get lost which I rarely do because I map out the route if I’m not sure where I’m going. If a project has a due date, it’s done by that due date or I have a damn good reason why it’s not.
On the other hand, I don’t do nearly as much work in a day as I think I should. I have a few close friends who get a staggering amount of work done and still juggle other responsibilities like a household, a husband, elderly parents and raising kids. When I compare how much they get done in a week with how much I get done, I flagellate myself with self-recriminating statements like “I am so lazy” and “I HAVE to get more disciplined!”
As a business owner, I’m hardly unique in my struggle to get everything done. There’s marketing my own business, talking with prospects, managing sub-contractors, keeping in touch…Read more »
March 23rd, 2011
Steve Slaunwhite’s latest article answers the question “What is the best topic for an info product?” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”
They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process.
What Can You Do to Give Your Info Product the Best Chance of Selling?
Writing a quality info product is incredibly difficult and takes more time than anyone thinks it will. In order to create a quality product plan on writing it, setting it aside for a few weeks and writing it again. If you’re not willing to take the time to do it right, don’t bother.
Over the years, I’ve worked with many clients to write and promote info products…Read more »
March 17th, 2011
Your domain name is your most important online asset. Learn from this company’s mistake and take these simple steps to protect it.Read more »
February 15th, 2011
Pssst! Did you know you could buy rankings? I did and was kind of shocked this story was news. But it’s good to know what this major retailer did wrong to bring the wrath of Google down upon them.Read more »