The Cleaner the Code, the Better the Deliverability

The quality of the HTML code you have in your newsletter greatly affects whether or not your HTML newsletter gets to your recipient’s inbox. Programs like FrontPage add gobs of extra code that will trigger the spam filters for email addresses at MSN, AOL and Yahoo. It’s hard work to write, format and send a newsletter so why not make sure your message has the best chance of getting into inboxes?

I recently came across an article “How HTML Code Affects E-Mail Deliverability” that gives specific examples of what to do and not to do to maximize deliverability.

Tags: Featured

This entry was posted on Monday, January 29th, 2007 at 7:43 am and is filed under Featured. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.