Posts Tagged ‘home page’

FAQ: What’s the Difference Between a Home Page and a Landing Page?

Wednesday, August 4th, 2010

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A home page is the page people land on when they go to your main URL such as www.yourdomain.com. A landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets. When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. Doing so will increase your sales and reduce your Adwords expenses.

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SEO Basics: Every Page Is Your Home Page

Friday, April 11th, 2008

Business owners tend to assume that when a potential client does a search on Google or Yahoo and clicks on their website, they wind up on the home page. Sorry. That’s rarely the case.

While your house might have one front door, each page of your website is a front door to your business. Why? The search engines don’t really care what page you want people to land on. What they care about is what page on your site is most pertinent to the searcher. NEWS FLASH! Many times the most pertinent search result page is not your home page.*

So if each page of your website is a front door, what information do they need to have?
• Each webpage needs to be able to get to the main areas of your site. Make sure you have basic navigation on each page.
• Each webpage needs to indicate to the visitor who you (and your company) are.• Each web page needs to make it easy for people to contact you.
• If your customers are local, you need to have your address on each page.

So how do you make each page your home page? Look at each page of your website individually and ask yourself “If a first time website visitor landed on this page, would they get the information they looking for?”

Looking at each page as if it were your home page will go a long way to making your website more user friendly, help your website rank better and will help make it easier for people to contact you.

* Not sure what your home page is, it’s the one you land on when you go to www.yourdomainname.com.

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