eMarketing Strategist Blog » html http://emarketingstrategist.com/blog Use the Internet to Your Advantage Tue, 07 Sep 2010 22:32:02 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 “Which newsletter format should I use” – I OWN this search phrase! http://emarketingstrategist.com/blog/2007/08/%e2%80%9cwhich-newsletter-format-should-i-use%e2%80%9d-i-own-this-search-phrase.html http://emarketingstrategist.com/blog/2007/08/%e2%80%9cwhich-newsletter-format-should-i-use%e2%80%9d-i-own-this-search-phrase.html#comments Thu, 23 Aug 2007 03:08:00 +0000 Elge http://emarketingstrategist.com/blog/?p=16 A couple of years ago I wrote an article “Text, HTML or PDF: Which Newsletter Format Should I Use?” I posted it to my website and I distributed it through www.SubmitYourArticle.com. As far as I know, I haven’t gotten any clients from it but just for laughs and giggles, I did a search on Google for “which newsletter format should I use” (with quotes) to see how well it ranked. There were 36 results. All of which were my article!

How is this possible? When I sent it out via www.SubmitYourArticle.com, I gave subscribers to about 60 article database websites permission to reprint my article. On the plus side, they have to include my copyright info. On the down side, they don’t have to include a link back to my website. Fortunately, my website is first in the results.

Lessons learned:
- I don’t know how many people actually use this as a search phrase, but if they do, they’re going to find me.
- It’s more important to use a functional article titles than it is to use a “sexy” article title if your goal is to rank well.

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