Archive for the ‘Fun Stuff’ Category

6 Internet Marketing Articles You Really Ought to Read

Tuesday, January 6th, 2009

These are all article I wish I’d written but definitely don’t have the hundreds of hours necessary to do it. Take the time to read them and you will know a lot about internet marketing.

12 Different Types of Links and How To Get Them
by Todd Malicoat
“What is a backlink?” is one of the top five most frequently asked questions I get from clients and colleagues. My short answer is that a backlink is a link from another website or blog to your website. It’s like a vote of popularity for your website and backlinks are a crucial but often ignored aspect of improving your website’s rankings. There are many types of backlinks and although this article is a few years old, it’s still a great explanation of the types of links you can get to your website. Hopefully it will help “backlinks” go from something that seems beyond your control to something you can put on your To Do List.

Comprehensive Guide to Key word Research, Selection & Organization
by Stony DeGeter
I firmly believe that key phrase research and selection is the foundation of – not just an SEO campaign – an effective overall internet marketing campaign. Fail to target phrases or target the wrong ones and you will wind up wasting many hours and lots of dollars. While I don’t agree with everything Stony says, if you read all 12 of these articles, you will know just about everything you need to know about finding, selecting and prioritizing the right key phrases.

The First Three Questions
by Joe Hage
The most challenging part of my job is getting clients to dig deep and go beyond describing “What I Do” and getting them to describe “These are the results I provide and the benefits of hiring me.” Joe’s article helps me help my clients start thinking about their business in a new way. I suggest you read it, write about it and incorporate your thoughts into you website copy. It will definitely help improve the conversion rate of your website.

What Makes a Good Blog?
by Merlin Mann
Most of the time when I see yet another “What Makes a Good Blog (Post)” article, I want to gouge out my eyeballs. This version actually has important stuff you should know by a guy who’s in a position to know.

50 Resources for Getting the Most Out of Google Analytics
by Kissmetrics.com
This list of Google Analytics resources includes everything you ever wanted to know about Google Analytics from tutorials for beginners, to tips and tricks and tools and hacks for advanced users.

Blogger Outreach
by Matt Dickman
Contacting bloggers who might be willing to write about your product or service is a great low cost way to attract clients and build your expert-factor online. If you’ve ever read The Bad Pitch Blog, you know even seasoned PR people make stupid mistakes when it comes to pitching to bloggers. If you follow the advice in this blog post, you will go along way to preventing any accidental foot-in-mouth learning experiences.

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Best Facebook Group Names According to Non Required Reading

Wednesday, November 12th, 2008

I ferverently wait for “The Best American Series” each year. For the last several years I’ve bought “The Best American Short Stories” and “The Best American Non Required Reading”. They’re kind of like magazines you can buy once a year and are pertinent for the next twelve months. I just got my 2008 copies at Wordstock this past weekend.
 
Since 2002, Dave Eggers (author of “A Heartbreaking Work of Staggering Genius”) has been the Chief Editor of Non Require Reading. As far as I can tell the series started with him. And that’s fine. He does a great job of pulling together all kinds of fun stuff. I mean this with all due respect; this is a book you should keep in the loo for prolonged transactions.

My Favorite segment of Non Required Reading is the lists. One of this year’s lists, Best American Facebook Groups, seemed especially pertinent to the internet audience.

Here are my favorite’s from the Best American Facebook Groups list. (Please note, I just think they’re funny. I don’t necessarily agree with them.):

I Thought You Were Hot Until I Clicked on “View More Pictures”
I Feel Bad When I See Kids on a Leash
If This Group Reaches 15k, Kevin and I Will have a Pine Cone Eat Off
Catholic School Screwed Me Up, but I’m Still Sending My Kids There
I Beat George W. Bush on the SAT’s
Disney Gave Me Unrealistic Expectations about Love
When I Was Your Age, Pluto Was a Planet
I Wish My Homework Was Asexual So It Would Do Itself
I Judge You When You Use Poor Grammar
Every Time I Walk into Math Class a Little Part of Me Dies
Legalize Dueling
Automatic Doors Make Me Feel Like a Jedi
I Have to Sing the ABCs to Know Which Letter Comes Before the Other
It Wasn’t Awkward Until You Said “Well, This Is Awkward.” Now It’s Awkward.
I Refer to People by Nicknames They Will Never Know
Friends Don’t Let Friends Invade Russia with Winter Approaching
I’m Asian, You’re Asian, Let’s Compare Grades!
I Stay Up Late and I Don’t Do Anything Productive
Mr. Miyagi Taught Me How to Fight
…So Apparently I’m Going to Hell
If You’re OCD and You Know It Clap Your Hands!
I Had a Leash When I Was Little
Being Bilingual Obviously Makes You a Better Person
I Love How We Are Friends on Facebook, but We Don’t Actually Talk in Person
When I’m Super Bored, I Go on Facebook and Join Tons of Pointless Groups

Intrigued? Buy the book and support the cause! We need more people to do Non Required Reading.

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