Smarter Social Media
Social media can be a powerful tool for connecting with potential clients, referral sources and journalists reporting on your industry. It can also be a huge waste of time and money. At eMarketing Strategist, we’ve developed a process we custom tailor for each client to make sure social media contributes to your overall internet marketing goals.
Social Media Strategy
Smart social media starts with a plan. Exactly what social media platforms we recommend and how we use them depends on the answers to questions like:
- Who are you trying to reach?
- What do they want to know?
- What blog posts, videos, info products should you create?
- Who else is creating quality content your target markets would like?
- What’s working? What’s not working?
Connect with Social Media Mega Stars
Of course your main goal for social media is to get more clients. But if you’re only focused on the end client, you’re missing many opportunities. At eMarketing Strategist we think creatively about how to connect you with journalists and industry experts in a position to get you in front of large numbers of potential clients.
Curate Social Media Content
Nobody likes that guy (or gal) at the party who only talks about themselves. Yet businesses do it all the time on social media. If your Facebook or Twitter account is just a list of your blog posts, you’re that guy. That’s boring and no way to build an audience.
People follow social media accounts they know are a source of good information. That’s where curating content comes in. We work with you to identify who else around the web is generating quality content your target markets want to know about. Then we share that information so your Facebook fan page, Twitter feed, etc. become seen as a trusted source of information on your industry.
Integrate Social Media and Internet Marketing
Social media doesn’t work when done in a vacuum. Effective social media integrates with your business goals, the search terms you want to be found for, what you write on your blog and say in your videos.
At eMarketing Strategist we’re experts at all aspects of internet marketing so we never lose sight of the big picture. We make sure your social media efforts are working in tandem with everything you’re doing around the web for maximum ROI.,/P.
Measure Social Media ROI
Most internet marketing companies only give you high level data such as number of likes or posts. At eMarketing Strategist we dig deep to uncover what is really going on. We focus on engagement so we tell you things like:
- How many times people did people click on a social media link and land on your website?
- Of the content you shared, what did people resonate with?
- What did they share with their network?
- What are people saying about it?