Posts Tagged ‘google’

How to Set Up Google Alerts and Use Them for Internet Research

Tuesday, August 21st, 2012

Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? You would have to remember to do the search every day, or every week, then sift through pages of results to find the new stuff. This could take hours!

 

That’s where Google Alerts comes in. Google Alerts enable you to put the internet research process on autopilot and have the latest search results show up in your email inbox or in your Google Reader feed. With Google Alerts you can do things like:

  • Stay on top of trends in your industry
  • See who’s talking/writing about a particular topic
  • Monitor what people are saying about your company online
  • Keep track of what your competition is doing online

 

Although you aren’t required to have an account with Google to set up an Alert, setting up Alerts through your Google account makes them easier to manage. If you use Gmail, Google Reader, Google Plus, or any of the other dozens of Google services, you already have a Google account. If you don’t have a Google account, this video shows you how to set up a Google account.

 

Step #1: Log into Your Google Account

To set up a Google Alert, go to http://www.google.com/alerts.

Click on “Sign In” in the upper right hand corner.

Google Alert login screen

Enter your Google account email address and password, then click the blue “Sign In” box.

Google Alert login screen

 

Step #2: Set Up Your Search Query

After you login, you are taken to a dashboard listing all your alerts. To create a new alert, click on the red “Create a New Alert” button at the bottom of your list. (of course, if you haven’t set up an Alert yet, there won’t be a list.)

Setting up Google Alerts

Enter the search term you want to be notified about. In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Once I enter my search query, to the right Google displays an example of what my Google Alert will look like.

Setting up Google Alerts

Bright Idea: Make your search more accurate by using quotes.

Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page. Ugh! That’s a lot to search through when I know I mean “content strategy.”

 

Click here for a PDF version of “How to Set Up a Google Alert.”

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The Power of Negative Attention

Thursday, December 2nd, 2010

I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. I recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post.

The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. And although it’s a story still in progress, it looks like the bad guy is going to get his due. Here’s a very brief summary of what happened.

The Horror Story:

A woman wants a good deal on eye glass frames. She does a search for her favorite eye glass designer in Google. The #1 ranking website has the frames she wants at a price she likes so she buys them. The frames show up 2 days later and are obviously fakes. She also realizes she’s been charged an additional $125. She asks for a refund. Not only does the company owner refuse to refund her, he threatens her! When she contests the charge with Citibank, he leaves messages threatening to hurt her and even emails her a picture of her house!

Citibank gives her a provisional refund. Some days later, she received a letter from Citibank acknowledging that she has canceled the claim. She calls Citibank and tells them she has not canceled the claim. She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. Citibank’s customer service response is “It’s not our problem.”

The woman goes to the police and although they take it seriously, they can’t do anything until they build a case which takes several months.

This Is Where Things Get Weird…

So why would anyone not only rip off customers, but threaten them when they complain? Because it boosts rankings!!! That’s right. This cretin has figured out that customer’s complaints on sites like www.getsatisfaction.com and www.yelp.com don’t hurt his rankings, they help!

How is this possible? If we’ve talked or you’ve read my free ebook, Higher Rankings in Plain English, you know that getting links to your website is an important part of rankings. Google considers links to your site from other sites as a vote of popularity and all other factors being equal, the site with the most links wins the rankings war.

The problem is that Google can’t (or chooses not to) discern between positive attention and negative attention. So when burned customers complain on review sites, Google just knows there’s a link to this website. Unfortunately, we the buying public, assume that high ranking sites must be reputable companies.

What Can You Learn?

I don’t think this woman did anything wrong when she made her initial purchase. The internet is still in its Wild, Wild West Phase and criminals spend a lot more time figuring out how to rip us off than we do defending against them. But, I can see some things she could have done differently. Here’s what you can learn to avoid her horror story.

Lesson #1: High Rankings & Snazzy Graphics Does Not Equal Reputable Company!

If you know how to hire people overseas, a reputable looking site will only cost you a few hundred dollars. And what you have to do to get to the top of the search results is not a mystery. If you know what to do and are willing to spend the time and money, your site can be #1 in Google too.

Lesson #2: Do Your Homework First!

Many of the comments to this article were along the lines of “If it’s too good to be true, then it is.” I think this is blaming the victim. Why? Because we all go to the web to look for better deals. Sometimes it’s not so easy to discern “Too easy to be true” scenarios.

As the article states, Google is better at providing reviews of local companies than it is internet based companies. If it’s not a major company or website you’ve heard of before (i.e. Hewlett Packard, Nordstrom, Amazon), do your home work first. If you do a search in Google for “review sites,” you will see that there are dozens of review sites on specific topics such as restaurants and tech toys. Here are a few of the major review sites:

http://www.getsatisfaction.com/

http://www.yelp.com/

http://www.angieslist.com/angieslist/

Lesson #3: Don’t use your debit card to make online purchases.

Granted, Citibank could have been a lot more helpful when the woman called to say she hadn’t canceled the complaint. But, if she’d used a debit card instead of a credit card, the burden of proof would have been on her, thus making contesting the charge a lot harder.

Lesson #4: It’s Virtually Impossible to Shut Down the Bad Guys.

Criminals can move quickly on the web. Shutting them down is a game of Whack-a-mole. The article states that when the reporter contacted the criminal’s hosting company, they shut down his website. He’s back up and running again on another hosting company which probably only took a few hours to do. The only way this guy is really going to get shut down is to go to jail.

It’s important to know how quickly criminals can move online for 2 reasons. First, it speaks to the importance of doing your homework. Second, keep in mind that it makes it look like there are more bad apples out there than there really are. The vast majority of online business owners are honest people who want happy customers.

Don’t Let This Scare You

I wrote this blog post because it never occurred to me that you could boost your rankings by ripping off customers. But, knowing how Google works, it makes sense. A link is a link. But I’m willing to bet that based on the negative attention Google has received from this fiasco and article, they will be doing something about this.

Sure. It is the Wild Wild West out there but this guy is probably going to jail thanks to the persistence of people like Clarabelle Rodriguez. I tip my hat to her and David Segal who wrote the article. I think Google, MasterCard and law enforcement agencies will change their policies as a result of this article.

If you’d like to learn more about how to ethically get reviews from clients, check out this recent post, The Decor My Eyes Fiasco & Local Reviews Tactics on SearchEngineland.com.

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Where’s the Google Shopping Cart?

Friday, August 31st, 2007

I’ve been looking for an inexpensive online shopping cart for clients who want to sell ebooks and accept payment for workshops and seminars via their websites. Sure, you can install a shopping cart on a website but that costs hundreds, if not thousands, of dollars and just isn’t a practical solution for most small businesses. Additionally, you have to have a merchant account which is complicated and time consuming to set up. So what options do you have if you’re just testing the waters of selling informational products online?

Paypal looked promising at first because you don’t need to have a merchant account to use it. However, it’s got a major drawback. You can’t customize the message the purchaser receives once they’ve completed their order which means you can’t automatically deliver the ebook. You have to do it manually order-by-order. Web based shopping carts such as 1Shoppingcart.com enable you to automatically deliver ebooks but it starts at $50 a month and you have to have a merchant account to use it.

I mentioned my dilemma to Franz Mura, the owner of Concrete CMS, and he suggested I check out the Google shopping cart. My first reaction was “What?! Google has a shopping cart?”

I’d heard about Google Checkout but I hadn’t heard that Google had a shopping cart. Google Checkout is geared toward shoppers. It enables them to store their purchasing info and have one-click check out capabilities.

Alas, it was too good to be true. Google shopping cart doesn’t appear to be coming any time soon. There was a flurry of blog posts about Google trying to take a bite out of Paypal’s business in June of 2006 but there hasn’t been any news since.

See these blogs posts for the full story:
http://blog.searchenginewatch.com/blog/060612-100806
http://business2.blogs.com/business2blog/2006/06/google_adds_a_s.html

I sure hope Google launches Gbuy because Paypal doesn’t get what an opportunity they’re missing in going after the information products line of business.

Got a suggestion? I’m all ears! If I wind up using it, I’ll donate $50 to your favorite charity.

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Why does Google under-report backlinks?

Tuesday, July 31st, 2007

I have spent hours in recent weeks trying to answer this question. So far I’ve come across three reasons why Google under-reports backlinks:

  1. Google only gives credit for what they consider to be high quality links. An example of a high quality link when a website links to an article or product description on your website because it has relevant information.
  2. Google only gives credit to web pages with a page rank of 4 or higher. I would take this claim with a grain of salt because ther is sooo much mis-information about page rank out there. To learn more about what page rank is and how to use it, read this post about page rank on the High Rankings forum by Scottie Claiborne.
  3. Google Deliberately under-reports backlinks. Read the post “Why Don’t My Links Show Up in Google?”

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